Zenreach’s mission is to ‘make life easier for merchants’ while they grow their business. We do this by equipping them with easy-to-use tools that let them to go toe-to-toe with big national chains and online competitors by engaging with their customers online and offline.
You likely already know that email is a highly effective way to reach your customers. After all, 91 percent of email users check their inboxes at least once per day.
At the same time you want to make sure your emails aren’t marked as spam! Nothing would be more frustrating than to spend time developing an email marketing campaign, only to learn that all your messages ended up in someone’s spam filter. The key to avoiding this? Email segmentation.
In 2014, there were an estimated 108.7 billion emails sent and received every day, from businesses alone. By the end of 2018, that number is expected to rise to 139.4 billion emails. These incredible numbers speak to the need for a clear and catchy email subject line. When your customers belong to countless different email lists and receive over 20 emails before lunch, you want to make sure your emails stand out from the crowd.