Evin Gelleri is the quintessential small business owner. He spends almost every single day, from morning to night, in his restaurant, Sessions at the Presidio. He can usually be found checking in with customers, helping out the kitchen or spinning a dozen other plates. He has a pedal-to-the-floor schedule that doesn’t leave much time for marketing.
We live in a day and age where consumers openly air their complaints online for all to see. Ask any business owner to think back to a negative review left online, and they’ll sigh, wishing they could have resolved their customer’s concern privately before public and permanent damage to their reputation was done. Studies show that businesses risk losing 22% of business when potential customers find one negative article on the first page of their search engine results. Two negative reviews on the first page? 44% lost. Four or more? You could lose up to 70% of potential customers.