Tradition holds that how you ring in the new year will influence how well your next 365 days will go. It’s why we smooch that special someone at midnight and dress sharp. For businesses, a rocking New Year’s Eve party can be a great sales boost and set the tone for 2019.
The holidays are crunch time. For some retailers, the holiday season can represent as much as 30 percent of annual sales. However, no matter how much business booms, there’s always a slow down once people start their healthy New Year’s resolutions and post-holiday budgeting.
Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.