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Posted May 10, 2019 by Tara Blaker

Tools that help Anthony’s Coal Fired Pizza deliver more loyal customers

Patrons of any restaurant, whether it’s pizza, fast casual, or fine-dining, expect a few things in exchange for their loyalty and their dollars. First, tasty food. Second, attentive service. Third, WiFi.

Anthony’s Coal Fired Pizza has always had the first two requirements covered. The company was started because its founder, native New Yorker Anthony Bruno, couldn’t find a decent slice in Florida, his adopted home state. Anthony opened his first store in Fort Lauderdale in 2002, making it a stated goal to “know every customer.” As the business grew—there are now 60 restaurants spread amongst eight states—Anthony worried he wouldn’t be able to maintain his everyone-is-family approach and provide the level of service he wanted to.

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