The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted November 14, 2017 by Zenreach

Tips for Sending Great Emails from the Zenreach Account Management Team

If you had one word to describe a great email, what would it be?

What is the biggest mistake people make with their emails?

    • Too much information
    • No value provided
    • No action item(s)
    • Too wordy
  • Lack of offers

“The biggest mistake people make with their emails is not sending relevant or impactful information to their customers. Give the people what they want and stand out above all others by creating thoughtful and important content that your customers will be dying to hear!” – Regina Bautista

What’s the most successful way to bring a lost customer back?

    • Include a strong and compelling offer to incentivize their next visit
    • Give a generous offer with an expiration date to build urgency
    • Tell them about upcoming events and specials they won’t want to miss out on
  • Use a catchy subject line to grab attention

What type of content would you send to a first time customer?

    • Say thank you
    • Ask for feedback
    • Share Happy Hour Deals, Weekly Specials, and link to your Event Calendar
    • Discount to try something new at their next visit
  • Loyalty program details

“Think outside of the box! I believe the first time customer email is your opportunity to truly make a first impression. Get creative and use a tone that reflects your brand and feel so that their experience is unforgettable and keeps them intrigued or excited to read your next email.” – Regina Bautista

What piece of advice would you give to someone new to email marketing?

    • Create emails YOU would want to read
    • Know your audience and target them appropriately
    • Keep it simple. Don’t overthink the process and have patience.
    • Nothing happens overnight. Invest in an email marketing strategy and win your customers’ loyalty over time.
    • Think like your customer
    • Track your email performance (open rates, walk-through rates, and offer redemption rates) to learn what content works best with your audience.
    • Your email must have a purpose
  • Sign up for newsletters from your favorite spots to see what they share

“Don’t underestimate the power of a great offer.” ~Alex Gillaspie

“Less is more! Make the content relevant, eye-catching, easy to read, and enticing.” – Ashley Hermosillo

What resources do your customers use to create images and graphics for their emails?

Graphic Design: Canva, Photoshop

Color Theme: Color Picker (Google chrome extension)

Stock Photos: stocksnap.io

Advice: www.befunky.com

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Marketing