The Zenreach Blog

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Posted May 15, 2017 by Zenreach

Is Visiting A Restaurant Trade Show Worthwhile?

Restaurant owners have a busy schedule that require time and effort to manage. The idea of taking time away from the business to attend a trade show can seem like a waste of time and money. But is it?

Think about this – attending an industry conference can be used as an investment in your restaurant to increase your business’ awareness and revenue.

At events like the National Restaurant Association Show, one of the industry’s largest and most dynamic trade shows, you get to discover and experience exhibitions, industry workshops and sessions, products, and new ideas for your business! While every inch is filled with new discoveries, it can get a little overwhelming.

So, how do you make the most of your time at a restaurant trade show?

Set Goals

Familiarize yourself with the show’s schedule and make a game plan. Educate yourself on who’s attending, who you want to meet and what you intend to get out of the show. Use the opportunity to expand your knowledge on the latest food, technology, and marketing trends relevant to your restaurant. Having a clear line of goals will prevent you from being overwhelmed with having to navigate through a busy show. You should also seize this opportunity to network and start building relationships!

Visit the Exhibitor Booths and Interact!

Visiting booths is a great way to have facetime with vendors and cultivate relationships for your business. Have your questions ready to ask and get the answers you seek. The more you prepare, the more you will get out of your booth conversations. And don’t forget to collect swag and contacts!

Tip: You’re going to meet a lot of people. Remember to bring plenty of business cards to exchange or connect instantly online!

Schedule Appointments

If you know you want one-on-one time with a specific company it’s a good idea to set appointments. This will ensure you get an allocated time of undivided attention and get the most out of your time at the show!

Enjoy, relax, smile, experience the demos, and have fun! Restaurant trade shows are a great way to stay connected with your industry, grow your business, and build your networks. 

And speaking of restaurant trade shows, come visit Zenreach at booth 5667 at the National Restaurant Association Show in Chicago, May 20 – 23! Learn how we can automate your marketing and increase your restaurant walk-through rate! Schedule an appointment to receive a personal demo or stop by our booth any time during the show.


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Marketing Restaurants