The night before Thanksgiving goes by many names: Black Wednesday, Blackout Wednesday and most notably, Drinksgiving. It’s become a legitimately boozy, underground holiday where bar patrons all over the country gather with libations to reduce the stresses of holiday travel and political discussions with family members.
The holidays are crunch time. For some retailers, the holiday season can represent as much as 30 percent of annual sales. However, no matter how much business booms, there’s always a slow down once people start their healthy New Year’s resolutions and post-holiday budgeting.