The night before Thanksgiving goes by many names: Black Wednesday, Blackout Wednesday and most notably, Drinksgiving. It’s become a legitimately boozy, underground holiday where bar patrons all over the country gather with libations to reduce the stresses of holiday travel and political discussions with family members.
Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.
If you’ve ever been to an In-N-Out Burger and ordered Animal Style fries and a 3x3 burger, you know the joys of ordering from a secret menu. The West Coast’s favorite fast-food joint isn’t the only place with a hush-hush menu, though.