Grab your cones, National Ice Cream Day is almost here! In honor of this glorious holiday, shops across the United States are offering promotions on the sweet stuff this Sunday, July 15th. Even if you’re not serving ice cream, you can get in on the excitement.
One of things I love most about Zenreach is our employees’ commitment to giving back. Whether it’s donating school supply-filled backpacks for students in need to mobilizing and helping those who’ve been affected by natural disasters, Zenreach cares and we show it.
If you had one word to describe a great email, what would it be?
How does your reputation online affect your business offline?
We live in a day and age where consumers openly air their complaints online for all to see. Ask any business owner to think back to a negative review left online, and they’ll sigh, wishing they could have resolved their customer’s concern privately before public and permanent damage to their reputation was done. Studies show that businesses risk losing 22% of business when potential customers find one negative article on the first page of their search engine results. Two negative reviews on the first page? 44% lost. Four or more? You could lose up to 70% of potential customers.
Many business owners worry that automating their email marketing makes their business seem impersonal. In reality, when done right, email automation demonstrates to your customers just how well you know them. When you send your entire customer database the same email - the information may not be relevant to every customer. This runs the risk of customers disengaging with your emails, deleting them from their inbox, or even flagging the messages as spam. Instead, use automated email marketing to target key groups of customers with messages relevant to them.