Tradition holds that how you ring in the new year will influence how well your next 365 days will go. It’s why we smooch that special someone at midnight and dress sharp. For businesses, a rocking New Year’s Eve party can be a great sales boost and set the tone for 2019.
The night before Thanksgiving goes by many names: Black Wednesday, Blackout Wednesday and most notably, Drinksgiving. It’s become a legitimately boozy, underground holiday where bar patrons all over the country gather with libations to reduce the stresses of holiday travel and political discussions with family members.