The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted August 9, 2017 by Jessica Seitz

5 Steps for Building Your Reputation Strategy

 

How does your reputation online affect your business offline?

We live in a day and age where consumers openly air their complaints online for all to see. Ask any business owner to think back to a negative review left online, and they’ll sigh, wishing they could have resolved their customer’s concern privately before public and permanent damage to their reputation was done. Studies show that businesses risk losing 22% of business when potential customers find one negative article on the first page of their search engine results. Two negative reviews on the first page? 44% lost. Four or more? You could lose up to 70% of potential customers.

Posted July 25, 2017 by Jenna Treat

Why Automating Your Email Marketing Pays Off

Many business owners worry that automating their email marketing makes their business seem impersonal. In reality, when done right, email automation demonstrates to your customers just how well you know them. When you send your entire customer database the same email - the information may not be relevant to every customer. This runs the risk of customers disengaging with your emails, deleting them from their inbox, or even flagging the messages as spam. Instead, use automated email marketing to target key groups of customers with messages relevant to them.

Posted July 6, 2017 by Jenna Treat

Writing Emails with a Purpose

Do you ever get an email and think “what was the point of sending me this?” It wasn’t informative. It didn’t tell you anything you didn’t already know. It wasn’t actionable. So what exactly were you supposed to do with it?

Posted June 15, 2017 by Jessica Seitz

Game’s on? Make sure your spot is the hotspot

If you run a bar, it’s never too early to start thinking about football season. We all want to make sure our spot is the go-to place to watch every game. So how do you get fans in the door? And how do you keep them coming back for more?

Posted June 12, 2017 by Alyssa Wee

How to Get The Most Out of Your Restaurant Email Newsletter

A compelling email newsletter can be a very powerful tool for restaurants. They can inform customers about latest dishes and events and promote a restaurant’s unique personality to differentiate from other restaurants. But how can you ensure that you are creating an effective newsletter?