The holidays are crunch time. For some retailers, the holiday season can represent as much as 30 percent of annual sales. However, no matter how much business booms, there’s always a slow down once people start their healthy New Year’s resolutions and post-holiday budgeting.
Most restaurant and bar owners would love to attract groups of friends who are ready to celebrate and spend tons of money. There’s actually an easy way to bring these people in and most businesses aren’t taking advantage of it: Invite them in on their birthdays.
If you’ve ever been to an In-N-Out Burger and ordered Animal Style fries and a 3x3 burger, you know the joys of ordering from a secret menu. The West Coast’s favorite fast-food joint isn’t the only place with a hush-hush menu, though.