The Zenreach Blog

Smart marketing made simple for offline businesses.

Posted June 15, 2017 by Jessica Seitz

Game’s on? Make sure your spot is the hotspot

If you run a bar, it’s never too early to start thinking about football season. We all want to make sure our spot is the go-to place to watch every game. So how do you get fans in the door? And how do you keep them coming back for more?

Posted June 12, 2017 by Alyssa Wee

How to Get The Most Out of Your Restaurant Email Newsletter

A compelling email newsletter can be a very powerful tool for restaurants. They can inform customers about latest dishes and events and promote a restaurant’s unique personality to differentiate from other restaurants. But how can you ensure that you are creating an effective newsletter?

Posted June 7, 2017 by Alyssa Wee

Should You Offer Free WiFi? 4 Places That Definitely Need To

Robot assistants.

Movies in your glasses.

Free WiFi.

Technology and connectivity are raising the bar, and the restaurant and bar industry is no different. In fact, customers have come to expect free WiFi as a service 30% of surveyed customers say they would be willing to give up chocolate in exchange for free WiFi when they leave the house.

Posted June 1, 2017 by Alyssa Wee

Foolproof Ways to Build Your Email List

You’ve made the decision to fully commit to email marketing. You’ve heard time and again that the ROI is incredible and customers respond well to email communication. The fact of the matter is that 86% of U.S. adults would like to receive promo emails at least monthly from businesses they love.

Posted May 25, 2017 by Alyssa Wee

Build a Restaurant Brand You’re Proud Of

The most valuable and successful restaurants in the world are built on great brands. Noma. Eleven Madison Park. Wolfgang Puck American Grille. Morton’s Steakhouse. Chipotle. They may have different concepts and price tiers, but one thing remains the same: they’ve built brands customers love.